25 years of leadership experience in media, advertising technology, and digital ecosystems. Expert in commercial strategy, product innovation, and organizational turnarounds.
C-level management, P&L optimization, revenue stream scaling, and go-to-market strategy development.
Digital product development, ad ecosystems, programmatic platforms, and digital transformation for leading media organizations.
Post-merger integration (PMI), organizational restructuring, acquisitions of digital assets, and cross-functional leadership of large teams.
Strategic and operational sales management, business and product development.
Designed and launched in-house media agency for the two largest corporations in CEE. Delivered full operational set-up (strategy, integration, execution of digital and offline campaigns) and spearheaded digital products & services development, creating new revenue lines aligned with shareholders. Managed a team of 50 professionals overseeing multimillion PLN media budgets.
Drove product and business development for US-based startup supporting nano & micro influencer campaigns. Established go-to-market strategy and business scaling model.
Built Ströer's digital business in Poland from the ground up. Led acquisitions of ad networks and ad sales houses, seamlessly integrating them into Ströer Group. Grew revenue streams by double digits annually, positioning Ströer as a top digital player in its category.
Sailing yacht charter and shipyard business. Manufacturer of the awarded Mellody 30 sailing yacht.
Platform/direct sales leadership, negotiations and ad product development. Executed successful rebranding with new value proposition implementation alongside internal structure adjustments. Full P&L responsibility and company operational management.
Established and grew 360° digital media planning and buying unit within OOH holding. Secured new business with key advertisers and agencies, contributing to revenue diversification.
Led digital transformation of Unilever brand communication strategy. Introduced digital channels into media mix, later scaled across CEE.
Progressive leadership roles in media planning and buying, optimizing multi-channel media strategies for tier-1 advertisers.
Early career expertise in interactive media planning and buying during the formative years of digital advertising in Poland.
Master's degree, Finance and Financial Management Services
Undergraduate, Business, Management & Marketing
Postgraduate, Business, Management, Marketing, and Related Support Services
Strategic leadership, interim executive roles, and advisory services tailored to high-growth and transformation scenarios.
Looking for a C-level executive with proven expertise in digital transformation, commercial strategy, and business scaling? Get in touch directly.
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